Proof

Don't believe it's possible that this could get you a free ps3, free xbox 360 or a free wii?

 

Exceem is an online community of people who have received gifts, and are also there to help anybody who is new to the freebie scene. They are very helpful and many of them have received lots of freebies already!

BBC News Night: BBC News Night had a feature with Tom Carver explaining how this marketing scheme came about and how it works. It features a US based site, but the principles are the same in the UK: www.youtube.com/watch?v=8JDs0NcMW1M